Nigerians are more likely to buy event tickets a few days before the D-Day than on salary day. And the reason is not what you think.
In this episode of Headlines by TechCabal, hosts Eme Oreoluwa and Muktar Oladunmade sat with Folayemi Agusto, CEO of Tix Africa, a Nigerian-founded event ticketing platform, to discuss that behavioural pattern.
They set out to answer three questions: What does it take to pull off an ambitious event outside Lagos? Why are Nigerians spending more on educational events than music concerts? And are people more likely to buy tickets in the days leading up to an event than when their salaries arrive?
So if you’re a fan of raves, owambes (Nigerian parties), hiking clubs, or any kind of event, watch the episode.
Originally published by TechCabal.