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Before BuuPass, the Kenyan mobility startup, sold a single ticket, co-founder Sonia Kabra spent three months living in Ongata Rongai, a town south of Nairobi, Kenya. The experience was crucial to the startup’s survival and helped shape its first decade.
Kabra was testing Magic Bus, BuuPass’s first matatu-booking service, with university students in the area. It was an early example of a pattern that would define the company: major changes came from the founders getting closer to their customers.
Originally published by TechCabal.