Omolara Dada is a senior product marketing manager at Busha, a Nigerian digital asset exchange, where she is building the business-to-business (B2B) marketing function from the ground up. With over six years of experience in African fintech, she has worked previously at Anchor, a Y Combinator-backed Banking-as-a-Service (BaaS) platform, and Earnipay, an earned wage access (EWA) product, leading go-to-market strategy, product positioning, and growth across B2B and consumer-facing financial products. Her work sits at the intersection of complex financial infrastructure and the human beings who need it explained clearly enough to act on it.
Beyond her day job, Dada is a career coach and content creator building a platform for mid and senior professionals across Nigeria and beyond. She creates content around salary negotiation, career visibility, and the unspoken rules of navigating corporate life, drawing an audience of over 14,000 professionals across Instagram and LinkedIn.
You know when you make something really cool but nobody knows about it? My job is to help people find out about cool things, understand why it’s useful, and want to use it. I work for a company that helps businesses move money, and I make sure the right people know we exist and understand how we can help them.
Trust, and how hard it is to earn, how easy it is to lose. You’re often asking businesses to move their money in a new way, through a newer company, in an environment where people have been burned before and where the economy itself is unpredictable. That means the bar for proof is high. It’s not enough to be clever or well-designed. You have to be credible, consistent, and genuinely reliable before anyone hands you something as sensitive as their money. This also makes the work meaningful because when a business trusts you, you know you earned it.
Originally published by TechCabal.