Next Wave: Safaricom’s biggest threat is not Airtel but its own product choices

Next Wave: Safaricom’s biggest threat is not Airtel but its own product choices

Originally published by TechCabal. Read the full story →

The biggest risk of a botched super app launch is that it gives customers a reason to consider alternatives. Airtel Kenya and digital banking apps from Equity and KCB, among tens of other fintechs, have been waiting for exactly this kind of opening.

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