Segun Olaiya spent four years doing local SEO work in the United States, running search visibility campaigns for major clients including AT&T and businesses across San Diego and Texas. He was good at it. But the longer he worked in the industry, the more one thing bothered him: the tools and attention almost always flowed toward large companies with locations spread across multiple cities and states. Small businesses were largely left to figure it out on their own.
So Olaiya started helping small business owners on the side, manually optimising their Google Business Profiles. The feedback came quickly. Owners told him they were getting more calls from customers who had found them through organic search, not paid ads. That response planted a question in his mind: what if he could build something that did this automatically, at scale?
The answer became Massive, an AI-powered local SEO platform he launched in 2026. It is designed for the kinds of businesses that make up the backbone of most neighbourhoods: restaurants, clinics, salons, home-service providers. The platform combines automated profile optimisation with human account managers who keep an eye on search rankings and review business listings over time.
The problem Massive is solving is real. Simply being listed on Google does not mean a business will actually show up when someone nearby searches for what it offers. Google determines local search results using three factors: relevance, which measures how well a profile matches a search query; distance, which accounts for how close the business is to the person searching; and prominence, which reflects how well-known the business appears to be online, including through customer reviews and links from other sites.
For small business owners competing in crowded local markets without dedicated marketing teams, that is a lot to manage alone. Whether Massive can make that burden lighter at a price point that works for small operators is the question worth watching.
Originally published by TechCabal.