This article is based on a conversation from Voices & Visions, a podcast produced in partnership with Tutto Passa Agency and TechCabal, that explores the people and ideas shaping Africa’s innovation economy.
Kenyan brands, including large companies, can understand that their customers are online, yet still want their big announcements in print.
It may use Instagram to sell products, LinkedIn to reach professionals, and specialist technology publications to explain its business. But when it hires a public relations agency, the preferred placements include familiar outlets, such as the Daily Nation, Business Daily, or Citizen TV.
Mary, who runs Glass House PR, describes this in episode nine of Voices & Visions. Clients want digital coverage, she says, but some still regard it as an addition to the newspaper or television appearance they came looking for.
Originally published by TechCabal.