Entertainment Week Africa has put real money on the table. The organisation has launched a grant pool specifically for African creative businesses that are selected for its 2026 Deal Room programme.
The grant pool is tied directly to participation in the Deal Room, meaning businesses must earn their spot in the programme to access the funding. It positions EWA as more than a networking platform, placing it closer to an active investor in the continent's creative economy.
For African creatives building businesses in film, music, fashion, and beyond, this is the kind of structural support that can shift a pitch into a deal. The application window for the 2026 programme is the moment to watch.
Originally published by BusinessDay.