The job posting is short on details, so this piece will be too.
inDrive, the ride-hailing app, is searching for Lagos's first-ever Chief Wahala Officer. The role is built around one very Lagos idea: that surviving this city's daily chaos is not just a personality trait, it is a qualification.
The campaign leans into something every Lagosian already knows. Getting from point A to point B in this city is its own full-time job, and anyone who has sat through Third Mainland Bridge traffic or negotiated a danfo fare has already logged hours on the clock.
Whether this is a paid position, a brand ambassador role, or a clever marketing play, the details are still thin. What is clear is that inDrive wants the kind of person who does not just tolerate Lagos energy but thrives on it. If that sounds like you, the search is officially on.
Originally published by BusinessDay.