Madagascar is one of Africa's most internationally recognised countries. The "Eighth Continent" is famous around the world for its unique wildlife, as well as for its gifts of vanilla and other spices. The country is less renowned for its artistic and cultural contributions. Yet some glimpses of growth in the art scene are visible - and Madagascar's most internationally successful artist believes culture can one day become a sizeable economic activity.
In an interview with African Business, Joël Andrianomearisoa - the first Malagasy artist to represent the country at the Venice Bienniale, sometimes known as the "Art Olympics" - admits Madagascar is "not on the list" of countries where art and culture is a significant part of the economy.
"During many years, of course, we forgot, and we didn't take care about this idea of culture. We didn't put culture as a priority," he says, explaining Madagascar's "late" entry to the international arts scene.
The government, unsurprisingly, still declines to dedicate significant resources to culture, Andrianomearisoa says. But he does see signs that private players are becoming more serious about supporting the arts. A small number of private collectors have begun to emerge, while local artists are beginning to adopt a more international outlook. "We are growing," he says. "We are in the process to get there."
Originally published by African Business.